Lead Generation is a special type of Internet marketing based on the generation (receipt) of leads and involves the effective actions of your users. Any online business is created for the main purpose – to attract customers and sell goods or services to the same customers.
The customers we are so eager to attract are the same leads – visitors who came to the site ordered the product or showed interest in the service by leaving their request for a callback or filling out the registration form.
Where is a lead generation used?
Lead generation is actively used in B2C, where all actions are aimed at specific target groups. In this sector, methods of lead generation are used on the Internet using Internet marketing tools and social networks. The most effective methods of lead generation in the B2B segment are marketing research and obtaining new leads, contextual advertising in search engines, organization of corporate meetings, and thematic events.
10 main channels of lead generation:
- Exhibitions and events
- Contextual advertising
- Email marketing
- Print, radio, and TV advertising
- Opinion leaders
- Organic Search (SEO)
- Social networks
- Media advertising